Looking for free ways to promote your business – especially when you’re just starting out – is a great strategy that I absolutely recommend to every business out there. It’s a great way to get your feet wet in online marketing.
But if you really want to create some traction and quick momentum in your business, you definitely want to tap into the Power of paid advertising as well.
Paid ads are the absolute best way to quickly get the word out about your business and the message you have to share with the world. And the best way to get more bang for your bucks, is Facebook advertising….if you know what you’re doing.
Facebook has over 1.5 billion users all over the world, and there’s a pretty good chance that your Ideal Clients are there too.
Every day thousands of your Ideal Clients are logging into Facebook looking for a solution to their most urgent problem. And all you need to do to attract them into your business is create an attention grabbing, compelling, and high-converting Facebook ad to convert strangers into leads and leads into paying customers.
But you can’t just start doing Facebook ads out of the blue…not unless you have a lot of money to waste. No, in order to get a great ROI on your Facebook advertising efforts, here are a few things you MUST do first…
6 Things To Do Before Spending a Dime on Facebook Advertising
Here are some examples for Facebook advertising goals:
- Increase brand awareness/visibility/# of followers
- increase engagement with your content
- generate traffic to your website or blog
- generate leads on your email list
- generate sales
2- Get Clear on Who You’re Trying to Reach
If you’re not clear about who you want to find, reach and attract on the overcrowded Facebook platform, you might as well throw your Facebook advertising budget in the trash bin.
- cold audiences: people who don’t know you and haven’t heard of you before
- warm audiences: people who have heard of you and have an interest in what you offer. Maybe they’ve been to your website, read your blog posts, or they may even be subscribed to your email list.
- hot audiences: people who have bought from you, who know you really well, and are most likely to buy from you again.
The reason you want to distinguish these audiences, is because the way you communicate with them will be different, what you offer them will be different, and the Facebook advertising budget you spend on them will be different.
So once your clear on the different types of audiences you want to reach in your campaign – it can either be one of the audience types mentioned above, or multiple – you want to get clear about the relationship that you have with them.
And in order to do that effectively, Facebook has this cool feature called Custom Audiences. What it basically is, is a way to create groups of people that you want to reach with your Facebook advertising campaign.
For instance, you can upload your email list subscribers and create a Custom Audience. Not everyone on your email list will read every email you send them, so targeting them with a Facebook ad when you have something to share or promote is a great idea.
- anyone who has visited your website (in up to 180 days)
- people who have visited specific pages (maybe a specific blog post related to an offer you want to make)
- people who have visited specific pages, but not others (like your sales page, but not your ‘thank you’ page – which indicates that they were interested, but for some reason did not purchase at that time)
- and more…
Do you see the power in this type of targeting? Mastering these strategies will make all the difference in a successful Facebook advertising campaign and one that wastes your money.
In order to do all the things that I described in step 3 – creating Custom Audiences – you’ll need to install the Facebook Pixel to your website (and every external landing page that you use to promote your business).
- track clicks and conversions that you get from your Facebook advertising
- optimize your ads for conversions
- create Website Custom Audiences
- see rich insights about your website traffic
The FB Pixel is made up of two main elements:
- Base Code – that goes on every single page on your website (and external pages) so it can track page views from traffic coming from your Facebook ads.
- Standard Event Code – which exists of 9 different event codes that track the completion of a desired action following your ad.
These are the 9 different standard event codes:
5- Have a Sales Funnel in Place
Before you even think about spending money on Facebook advertising, you need to make sure you have a system in place to get a Return On your Investment.
So, even if your goal is to generate leads you need to have a system in place that will take your newly acquired leads on a journey through your content towards your paid offers. That process can be fully automated, and its called a sales funnel. This is what it looks like…
Your “client’s journey” start with an Irresistible Lead Magnet – something valuable and relevant that you offer in exchange for their email address – and then takes them through a series of pre-written and pre-scheduled emails towards your paid offer.
Having this system in place will ensure that you’re not throwing money down the drain with your Facebook advertising, but that you’re investing in creating an unstoppable online sales machine.
Now, and only now – that you’ve done all the prep work and you have a sales system in place – you are ready to craft a high-converting Facebook ad that grabs your audience’s attention, draws them in and encourages them to click.
And here are the 7 elements of a high-converting Facebook ad that you want to make sure you incorporate in every single Facebook ad you create to promote your business:
Over to you…
Have you used Facebook advertising to promote your business?
Were you happy with the results that you got?
And do you have any tips for Facebook advertising? 😃
Let us know in the comments below.